The vision of this project was to create sustainable solutions by using biomimicry. We create high-quality easy to use products for the future generation.
The target group of this project are regular campers with the look and feel of a more “back to the basic” approach. They love the feeling of being outdoors. Away from all the bustle of the big city. The age of the target group is around eighteen to thirty-five years old.
In most of the projects I create personas. Collages are made with the personas for a more clear view at the target group.
Lots of sketches are made to create a good concept.
After the sketches of all the shapes, I started with mixing all the good things to one shape. In my sketches I like to add comments that help develop the design. All the shapes with positive feedback are mixed into one form.