Beats music box

In this project I created a new Beats by Dre product. By Capturing the Corporate Identity in form, graphics and color characteristics of Beats.

Target group

The target group for this project is the younger generation with an age of 16 to 30 years old. People who love to sport, like running or cycling. I wanted to keep the premium look of the beats headphones in my design. 

Idea sketches

I thought of the idea to create a music box that you can use when you sport. So I created different solutions with a morphological chart.

The shape sketches

Ideas were made with the morphological chart. Now a collage was made for the color and the textures and a collage was made of the existing Beats headphones.

Final Concept
The concept is a new way of listening to music. The music box is placed on the forearm.
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