The Luce Guista
For this assignment I was asked to create a booth for Karizma Luce. It was their first time on a exhibition. An important part of this project was to bring back the experience behind Karizma Luce.
Target group
Karizma Luce focuses on the more luxurious segment of the lighting market. The products are meant for luxury restaurants and high class coffee houses.
The products are sold to architects and designers who use the lamps in their projects.
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Idea phase
The idea phase started with a morphological chart. This is done to find features for in the booth.
Collages
Collages have been made to find the right look. Karizma Luce focuses on an Italian mood in their products.
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Final Concept
With the combination of the two techniques it is possible to design a stand with the right elements. In addition, the design matches the corporate identity.
Final Concept
With the combination of the two techniques it is possible to design a stand with the right elements. In addition, the design matches the corporate identity.
Final Concept
With the combination of the two techniques it is possible to design a stand with the right elements. In addition, the design matches the corporate identity.
